It’s a smart way to give 

Confident in Sunrise’s understanding of where the greatest needs in our community are and which groups are doing impactful work, Adam says becoming a donor has enabled his philanthropic generosity to go further.

“It’s a smart way to give. Investing in endowment funds means there’s a bigger pool of funds, better fee structure and this should help protect donations from being eroded over time by inflation. Be it $5, $10 or $50 from your paycheck, when it’s combined as a pool of funds the way Sunrise does, your giving can go a long way over time to support local needs,” says Adam. 

Through Sunrise’s smarter giving model, all donations are invested so they can continue to grow, while still paying out interest in income to local causes; this is a gift that can create more sustainability for charities in Tairāwhiti well into the future. Thanks to the generosity of donors such as Adam, Sunrise now has just over $8 million in funds invested. 

“I love that Sunrise does the hard work, researching local charities so donors can feel confident their donation will have maximum impact,” says Adam. “I’d encourage others to become a donor by just giving what they can afford, helping build a better future for the region.”